You have an idea, you need a plan
You know you want an affiliate program, but not which rates to set or which publishers to start with.
◆ Services
Affiliatemarketingstrategy.
An action plan built around your business, from the commission model to publisher recruitment. A full 12-month strategy with a budget and KPIs.
Who it is for
There's no single recipe for a good affiliate program, only a well-built program for a specific company. That's where the strategy starts.
Your program has no direction
There are no goals, no budget and no KPIs to tell you whether the channel pays off.
◆ What's inside
From the commission model
to the action calendar.
Commission model
Revenue share, cost per lead or cost per action. We pick the one that fits your margin.
Publisher segments
Which publishers to recruit first and which to skip, from cashback and content sites to coupons, influencers and comparison sites.
Budget and KPIs
What the channel costs, how much you can give publishers and how you'll know the program works.
Action calendar
What happens month by month across the whole year.
How the strategy is built
Numbers and goals
I start with gross margin per category and how much you can hand to publishers without losing money.
Program design
We settle the cookie window, attribution rules, off-limits publishers and who validates, pays out and reports.
The 12-month plan
You get a strategy with a budget, KPIs and an action calendar. Run it yourself or with me.
◆ FAQ
Frequently asked questions.
What period does the strategy cover?
12 months, with a budget, KPIs and an action calendar.
Does it cover choosing an affiliate network?
Yes, but last. First we set the margin and the publishers you care about most, because they decide which network fits.
How much does a strategy cost?
It depends on the scope. You'll get specifics after our first call. I don't hide my rates behind a contact form.
Who implements the strategy?
Your team or me. I build for handover, so after the project your team is self-sufficient, not dependent on me.
Let's talk about your plan.
Pick a time in the calendar or tell me what you need. I reply within 24 hours on business days.
Don't leave growth for later.
Let's find out how to utilize 100% of your brand's potential.